About Us: Our Journey to Pure Hydration
Welcome to Urban Purify! We are a proudly Australian company, inspired by a personal journey of discovery and innovation.
Growing up in a household of five, my dad would bring home packs and packs of bottled water. He spent nearly $50 a week on bottled water, with good intentions, believing it brought us better benefits than drinking tap water. I’d drink about four bottles a day. But despite our best efforts, those packs would vanish quickly, and a trail of half-empty bottles would be scattered around the house.
Years passed, and I carried that bottled water mentality into my own household as an adult. I found myself doing the same thing—buying bottled water and spending money on something that should cost next to nothing. The taste of tap water was still unappealing, and the convenience of bottled water seemed hard to beat. But soon, I realized just how much money I was wasting and how much plastic waste we were generating, not to mention the contaminants in our water. There had to be a better way.
This realization sparked my journey into the world of water filtration. After delving deep into research on plastic waste, microplastic contamination in bottled water, and even the quality of tap water, I was determined to find a solution. As I became more aware, I also found it harder to trust the government’s assurances about water safety. The more informed I became, the more I knew I needed to take control of my own water quality. I spent a year testing various filtration systems, searching for the perfect one to clean our tap water effectively. Finally, I found it—an ultra-filtration and granulated activated carbon system that transforms ordinary tap water into something extraordinary.
The difference was immediate. The water tasted cleaner, fresher, and I found myself feeling more hydrated than ever before. How easily I could fill my reusable water bottle multiple times a day! To prove it, I conducted a simple test: I poured tap water and filtered water into two different cups and asked every single visitor to try both and tell me which cup had better quality water. Every single time, they chose the fresh, filtered water.
Inspired by these results, my team and I decided to share this life-changing experience with everyone. Our stainless steel tap water filter is designed for easy installation, making it accessible to every household. It’s more than just a product; it’s a commitment to improving your health and reducing our collective environmental footprint.
We’re continually exploring the world of filtration technology to bring you even better solutions for your hydration needs. Stay tuned for more innovations as we strive to enhance everyone’s water consumption experience. Here’s to a future of pure, delicious water for all!
Sophia x
